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Archive for May, 2011

Social media affecting campaign strategies

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Campaign television ads are a chance for candidates who have little to no name recognition, or who are in a crowded field, a chance to know who they are and what they stand for.And while that boilerplate strategy is in many political playbooks, it probably isn’t the most efficient way to encourage likely voters to support a given candidate, according to one communication strategist. They’re likely to see more in the coming weeks as early voting for the March 15 primary election began Wednesday.There are 15 Republicans, a Democrat and Green Party candidate seeking to replace the former West Chester Twp. Republican.RELATED: Who’s seeking the 8th Congressional District seatThough some of the candidates have already attempted to let you know who they are by way of television ads, some political strategists say these may not be the most effective way to make sure their messages are heard by voters, especially younger voters.”TV is a 20th Century tactic,” said Jonathan Jaffe, founder of Newark, New Jersey based Jaffe Communications. He added that younger voters “spent their teen years” on social media platforms like Instagram and Snapchat. “They’re a very different voter.”Jaffe said his consulting company has been steering candidates away from television ads because there’s been a “noticeable decrease” in viewership and the expense doesn’t pay off.Instead, the focus is with online micro targeting, which he said costs 10 cents on the dollar compared to the thousands of dollars spent to produce and air television ads. Cheap Jerseys free shipping And television ads typically don’t provide an ability to have diversity in a candidate’s messaging strategy.”It’s about efficiency,” Jaffe said. “It’s about hyper targeting specific voters with specific messages.”That’s helped by polling, he said, which can tell a candidate or company working on behalf of a candidate, “who you need to reach out to and what to say to them about your candidate.”But for making a first impression to the widest possible number of voters, television ads still do that, said Miami University Hamilton political science professor John Forren.”As the old saying goes, there’s no second chance to make a good first impression,” Forren said. “That’s what these ads are about, making a good first impression on Republican primary voters who may just now be tuning in to the fact that there’s a contested Republican primary in the 8th Congressional District.”Current television ads for 8th District candidates Warren Davidson, Rep. Tim Derickson and Jim Spurlino are telling the voters the same message: “I’m one of you.” Sen. Bill Beagle’s campaign said they will also have a television ad coming out soon.Forren said these ads are “clearly targeting” different elements of the Republican primary electorate.”All in all, the ads for this campaign so far are almost a textbook case of Republican primary politics with the candidates all sounding anti establishment themes and appealing essentially to the segment of the electorate that cares deeply about conservative social causes,” Forren said.And these candidates are fighting for a “relatively narrow segment of voters: those most likely to turn out for a March election,” he said.Then once this partisan primary is over, Forren said whichever candidate comes out on top in GOP primary will make a shift to courting those voters on the right and far right to a more politically centric strategy.”The kinds of ads that we’ll see in the fall from the campaigns will probably look quite different from what we are seeing now,” he said.EARLY VOTINGIn person early voting hours begin Feb. 17. In Butler County, voters should go to the Butler County Board of Elections office at 1802 Princeton Road in Hamilton. In Warren County, voters should go to the Warren County Board of Elections office at 502 Justice Drive in Lebanon.

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May 29th, 2011 at 7:30 am

Posted in Website Marketing

Iowa Cabin Searches Top at CabinQuest.US in May

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I find it interesting to research the click patterns of the visitors to CabinQuest.US to find not only new vacation areas that I’m not familiar with but to see what areas are the most popular at certain times of the year. I know that Minnesota is a popular place for vacationing. Especially for those people looking for cabins and resorts. What I find interesting this month is that Iowa is topping the list for most clicked on state. One of the popular areas being Okoboji. I’ll keep an eye on this and let you know who tops the state┬álist next month.

The other list topper this month is Jasper Arkansas, a quaint and scenic small town just north of the Ozark National forest. The links for this town have taken more hits than many states this past thirty days. Take a look and find dozens of cabin rentals in this beautiful outdoor playground.


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May 15th, 2011 at 4:28 am

Posted in CabinQuest

Staples rides defense to FCIAC title game

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Offense may win games, but Staples coach is a proponent of the theory that defense wins championships.

While the Staples offense has rolled up 338 points in just nine games this season, he is more impressed with his defense.

Staples has allowed just 25 points. And since allowing a third quarter touchdown to Trinity Catholic running back on the opening Friday of the season, the Wreckers’ starting defense has not allowed a point.

“Cornerstone of our program has always been our defense,” said Petroccio, the 17th year coach who has guided the Wreckers to their first FCIAC championship game appearance since 2005, a meeting tonight at 7:30 at Trumbull against Central. “I don’t think you can have a championship caliber team without playing good defense.”

Last season, when Staples limped to the finish line with a 6 5 record after a 5 1 start, the defense was loaded with individuals, Petroccio said.

The sting of the program not playing football after Thanksgiving for the first time since 2002 set in quickly, And in order to get back to the postseason, Petroccio said the team understood it needed to take a team first concept.

“They’re unselfish,” Petroccio said. “There’s no egos, no agendas, nobody cares where they’re going, they just care where they are.”

That’s caused the Wreckers to fly under the radar despite their 9 0 record and miniscule 2.7 ppg average. Cheap Jerseys china If it wasn’t for the names on the back of the jerseys, the Wreckers might be completely unidentifiable.

“They’re anonymous, and I think that’s how they like it,” Petroccio said. “They’re a group that is more about the goal of winning versus any selfish reasons. They don’t care who gets All FCIAC, they just want to stop people and win.”

Senior linebacker may be the most known name on the Staples defense, thanks to two interception returns for touchdowns Sept. 26 against Norwalk. He leads the team with 76 tackles.

Santora has five interceptions this season. So does Brendan Rankowitz, a third year starter at cornerback.

The Wreckers have done very well against the pass. They have intercepted 22 passes, and have sacked the quarterback 36 times. , a junior, has 13 of Staples’ sacks, while senior defensive lineman , a second year starter, has eight.

But as well as Staples’s pass defense has been this season, Petroccio says Central could cause the Wreckers fits.

That’s because the Hilltoppers can run the ball.

“They can run the ball, and that’s what they want to do,” Petroccio said. “We don’t see a lot of teams like that anymore, so we are going to be severely challenged to say the least.”

Central coach said it’s going to be very tough to exploit the Staples defense.

But Cadelina is also hoping his team, which has scored 328 point this season, including 42 in a victory over top ranked New Canaan last week, will be able to establish something on offense.

Behind a big, athletic offensive line, Central will give the ball to Shabashe McIntosh or Lucas Desouza on the jet sweep, or quarterback can keep the ball or hand it to fullback and follow the wedge.

Central has racked up 1,823 yards on the ground, and had more than 300 yards of total offense against New Canaan.

“We’re a running football team, but we’re going to need to establish the pass or they’ll just throw eight or nine guys in the box,” Cadelina said.

Central can pass the ball, too. Desouza and McIntosh have both been deep threats in a spread formation, and Gill also has a favorite receiver in split end Sean Mansfield.

Gill, a Division I prospect, also runs the option effectively, making life even more complicated for Staples.

As for trying to trick the Staples defense, Cadelina says he’s not going to try anything out of the ordinary.

“Being a team that’s got to the postseason and lost in the past, I learned a few lessons along the way,” Cadelina said. “You’ve got to do what’s got you there, and don’t try to do anything too fancy.”

Ridgefield has gone against both teams this season. The Tigers scrimmaged Central in the preseason, and were shut out 30 0 by Staples in a Week 3 game that effectively took away any chance 8 1 Ridgefield had of playing in the FCIAC final.

Ridgefield coach says Staples will not have an easy task stopping Central’s athletic, physical offense.

“Central can pack the box and push people around, or they can spread it out and run from sideline to sideline,” Callahan said. “You’re not sure what they are going to do, and they will try to counterpunch whatever Staples tries to take away. It will be a real chess match because both teams are very talented.”

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May 9th, 2011 at 8:42 am

Posted in Website Marketing

Internet Travel Traffic on the Rise

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One of the things that I continuously do as a travel site owner is monitor the number of guests that visit the site on a daily, monthly and annual basis. As we all know the travel industry has had significant setbacks since the financial crisis in 2009. Immediately after that the amount of traffic to travel related web sites dropped significantly. For our peak season has traditionally been July. In 2010 our July numbers were okay but not nearly what they had been the year before.

CabinQuest.US traffic directly measured by Quantcast

One of the tools that we use to monitor website usage is be using a service named Quantcast to directly measure the number of visitors that come to our site. It also provides a number of useful demographics on the types of users based on gender, income, and age. According to the Quantcast measurement as of the writing of this entry CabinQuest.US is ranked at 170,040 in all sites on the Internet. Right now in the early weeks of May we are already at levels that top our numbers of July 2009. This is great news!

I’m hoping and I’m sure you are that this is a sign that the travel industry is recovering to pre-economic crisis levels. We’ll continue to watch these trends and to take advantage of these new increases in visitors to drive them to each of your rental propertly listings to get you as many leads as possible for this upcoming travel season. If you have any questions about marketing on CabinQuest.US please contact me at

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May 7th, 2011 at 3:29 pm

Posted in CabinQuest